Today marks the launch of our new PUMA Third Kit for the 2020-21 season to be worn by the men’s, women’s and youth teams, featuring a paisley pattern inspired by Manchester’s rich musical heritage and fashion culture.
Manchester has an illustrious musical history, known for its legendary artists and iconic venues, which has influenced the global musical landscape and continues to inspire the city’s thriving music scene to this day. The city prides itself on doing things differently – the famous haircuts, the mad music, the vibrant fashion as well as the stylish football. This is what makes Manchester so unique.
The new Manchester City Third Kit celebrates the rich music and fashion culture of the city by creating a bespoke paisley pattern that features details of the club’s crest. The pattern is synonymous with artists from the ‘Mod’ and the ‘Brit Pop’ eras of the 1990’s and was a staple of youth fashion in the 1960’s, influencing fashion and music culture in Manchester for generations.
“For the City Third Kit we looked at cultural influences from Manchester that have impacted the world,” said David Bremond, Head of Product Line Management Teamsport Licensed at PUMA. “Manchester is a city recognised globally for its football and its music scene, so for this special jersey we have designed a one-off, exclusive paisley pattern on the jersey. For the design we have utilised the rose and the three rivers from the club’s crest to create this unique jersey at the junction of football, music and fashion.”
To support the launch of the new kit, City supporters Joe Donovan and Tom Ogden from Blossoms, an indie pop band from Stockport in Greater Manchester, took part in a photo shoot led by celebrated photographer and fellow fan Kevin Cummins whose iconic work has documented the greatest moments of Manchester’s musical past.
Tom Ogden, singer for Blossoms, said: “I’ve never seen a kit like this before, it’s different and I think it’s really smart. Manchester is obviously proud of its music scene and it’s good to showcase that and give this kit a story behind it.”
Joe Donovan, drummer for the band, added: “There’s always been an affinity between Manchester bands and Manchester football and after last year’s Hacienda inspired kit it’s great to see another nod to the Manchester music scene.”
To celebrate the launch, everyone who purchases the new shirt from the stadium CityStore will be able to pick a free gift! Choose from either Killing The Game, a book covering every detail of the last decade of the Club, or one of our 125 anniversary Mish Mash posters!
The store will have extended opening hours on Thursday, Friday and Saturday to celebrate the launch of the new third kit. Come and visit us between 9am – 6pm.
This article was previously published on Mancity
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