PUMA today launches the next evolution of the FUTURE football boot franchise. As part of the launch Neymar Jr. will host a special FUTURE World event in Paris where hopefuls from around the world will compete in front of the Brazilian superstar to become PUMA Football ambassadors for 2023.
The FUTURE football boot stands for future of innovation and technology. The new edition features an innovative FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, so you can focus on driving the opposition crazy, whether you’re playing with or without laces.
“The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said PUMA spokesperson Florian Nemetz. “The PWRTAPE has been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.”
Neymar Jr. said: “I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint. The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”
Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first.
The FUTURE will be worn by the likes of Neymar Jr., Julia Grosso, Dzsenifer Marozsán, James Maddison and South African stars Themba Zwane, Keagan Buchanan, Teboho Mokoena, Bongani Sam, Ethan Brooks, Sphelele Mkhulise, Zanele Nhlapo and Sibusiso Mabiliso.
As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.
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