Daily Sun reported on Thursday, that the organizers of the Carling Black Label Cup have announced that the annual preseason match between Soweto giants Kaizer Chiefs and Orlando Pirates will not take place this year.
“Following the South African government’s decision to ban all public gatherings and the severity of the COVID-19 outbreak globally, Carling Black Label in conjunction with their partners, Kaizer Chiefs, Orlando Pirates, and Stadium Management convened a meeting where all parties concluded that the 2020 Carling Black Label Cup and all related activities should be canceled,” read a statement from the organizers.
Carling Black Label Brand Director Arne Rust said as the Carling Black Label they share the disappointment of their champion fans as they will not experience the pre-season cup which they anticipate each year. Rust said as the world is currently experiencing the effects caused by the coronavirus outbreak, they are concerned that hosting the Carling Black Label Cup will not align with the true essence of the campaign.
Rust added that the brand is planning activities that will afford football fans an opportunity to engage with their Champion Beer in a truly novel and exciting way. Rust said details will be communicated in due course. Rust said as Carling Black Label they will work closely with Kaizer Chiefs and Orlando Pirates to seek innovative ways of bringing fans closer to the game of football.
“We call on all Champion fans to be responsible together and look out on our brand pages for an upcoming announcement” Rust concluded.